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Marketing Secrets Show – Episode 327


How ClickFunnels Made $100 Million by Creating A Mass Movement | Part 1



Inside This Episode…

Entrepreneur and online titans Tai Lopez and Russell Brunson discuss how to grow your business and take it to the next level. In part one of this five-part series, referring to Russell’s bestselling book Expert Secrets, Tai and Russell share the secrets creating a mass movement and how marketing your business using this strategy can 10x your income.

Listen Out For:

  • ​How Russell built ClickFunnels from zero to $100 million in just 3 years.
  • ​The rise of Lady Boss and the massive power of building a movement. ​
  • ​How to set the stage for extraordinary success

Like This Episode?

You can learn more about building a movement and creating a lasting impact with Russell's book, 'Expert Secrets.'



'Mic Drop' Moments

  • ​"You're not just selling a product."
  • ​"They didn't build a software company, they built a movement." ​
  • ​"If you're a commodity, you're just like everybody else... and you'll price yourself out of business."


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The "Secrets" Books -

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Highlights From This Episode:

Here’s the Show Notes breakdown for today’s Interview with Tai Lopez

1:44 How It All Started

  • ​The big shift and how it changed everything for ClickFunnels.

4:05 A FunnelHacker Is Born

  • ​Users started modeling funnels that work. ​
  • ​How Russell gave anyone who signed up for ClickFunnels a new identity. ​
  • ​Over 30 ClickFunnels companies tried to compete, but failed because they didn't do this one thing.

5:00 The Immense Power Of Community

  • ​Why people 'stick' with you and your community.

5:32 $100 To $300 A Month

  • ​How to get people to pay you $100 to $300 a month.

5:46 Taking A Lesson From Street Gangs

  • ​This one emotional trigger will get people flocking to you.
  • ​Model what Lady Gaga and Justin Bieber are doing.

6:32 Get Your Tribe To Self Identify

  • ​How Kayleen Tool created a following of over 100,000 women in just months and over $100 million in sales.
  • ​Why employees of Tai's company latch on to his brand.

8:02 Maslow's Hierarchy Of Needs Pyramid

  • ​To reach the top of the Pyramid, apply these 'mass movement' principles.
  • ​What Apple, LadyBoss, Ghandi, Martin Luther King, and ClickFunnels have in common.

10:28 Leaving A Legacy

  • ​When you can do this for your customers, you hook them for life.

Interested In Learning More About Creating A Mass Movement?

You can learn more about building a movement and creating a lasting impact with Russell's book, 'Expert Secrets.'

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