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Marketing Secrets Show – Episode 169


The Secrets to Surviving Severe Economic Downturns | Impact Theory with Tom Bilyeu



Inside This Episode…

Tom Bilyeu and Russell Brunson discuss how to rebrand and rebuild your career and your business, why you have to focus on survival first, and how to then take advantage of what could be your greatest opportunity.

Listen Out For:

  • ​Why you should NEVER create a product or service first (the opposite of what you've heard or have been taught)
  • ​The eternal truths about getting customers
  • ​How to set the stage for extraordinary success

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Guest Resources

Tom Bilyeu - Creator of Impact Theory

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'Mic Drop' Moments:

  • ​"I've never seen someone lose with a smile on their face."
  • ​"Endure long enough to get noticed."
  • ​ ​"This is the greatest opportunity in the four decades I've been on this earth."

Highlights From This Episode:

Here’s the Show Notes breakdown for today’s Episode: Tom Bilyeu

2:58 Success And Identity

  • ​Russell talks about how relentless practice turned him into a good wrestler and the danger of tying your success to your identity.

5:24 Persistence And Tenacity Wins The Day

  • ​How to keep going when you are beaten down and fatigued.

9:28 Becoming Your Best Self

  • ​Russell advocates the virtues of a relentlessly competitive mindset.

13:43 The Big Mistake A Lot Of Entrepreneurs Make

  • ​Why you should shift your marketing before you shift your product.

18:13 The Very First Thing You MUST Do As A Product Creator Or Service Provider

  • ​Tom and Russell discuss why you should focus on getting your basic needs met.

29:00 Tom And Russell Go Deep On Attracting Your Ideal Customers

  • ​What are the eternal truths of marketing and getting customers?

33:15 The Most Effective Way To Get Your Message To The World

  • ​Tom and Russell talk about why you need to build your own platform.
  • ​The secrets to building a social media platform.

42:23 How To Navigate Rough Waters When Things Go South

  • ​Russell explains how he stays motivated when times are bad.
  • ​Russell advocates that business is a call from God.

58:18 Leaving A Legacy

  • ​Russell shares the impact he wants to have on the world.

Interested In Learning More About Increasing Your Impact?

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